Welcome to the Trust Marketing Community!

Posted on 06 / 04 / 10 Catagory: Uncategorized.

I am really excited to have you here! This community is being developed to help develop our knowledge, skills, and networks as they pertain to trust-based marketing strategies. Trust marketing is about communicating with others to develop relationships. Whether you are interested in B2B relationships, B2C, or networking, this community is for you. Social media is changing the way brands interact with customers, as well as the way people interact with their friends and families. It is changing consumers’ expectations of companies.

As marketers, communicators, and public relation specialists respond, it is important to understand what is expected. As brands begin to develop social media marketing strategies, there must be a focus, a goal, an eventual ROI. Building relationships is this goal. Relationships mean earning trust and authority. These are powerful assets to any brand. But as slow as relationships develop, they can be torn down in an instance!

I hope you will continue to be an active member of this community. Thank you for stopping by,

- Erik